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Last updated: 22 October 2025

1. Who We Are

We Strive to Excel is a technology and communications division of AAF Group (Pty) Ltd, based in South Africa.
We help businesses communicate with their customers using digital channels such as WhatsApp Business, Facebook, and HubSpot integrations.
Our website address is: https://www.westrivetoexcel.com.
Contact email: consulting@westrivetoexcel.com

2. Information We Collect

We collect and process the following types of information:

Business account details – company name, email, and contact numbers for client onboarding.
WhatsApp message metadata – message IDs, timestamps, delivery status, and message templates used for client campaigns.
CRM integration data – when connecting approved tools (such as HubSpot or Gupshup), we may access contact names and message logs for synchronization.
Website analytics – standard browser data (IP address, device type, pages visited) to improve site performance and security.

We do not sell or use your data for unrelated marketing purposes.

3. How We Use Your Information

We use collected data to:

Enable business-to-customer communication via Meta’s WhatsApp Business API.
Manage and automate approved WhatsApp templates and numbers.
Provide customer support and system improvements.
Comply with legal or regulatory requirements.

All communication is handled through Meta’s official APIs and trusted service providers such as Gupshup.

4. Sharing of Information

We only share data with:

Meta Platforms, Inc. (for WhatsApp Business messaging).
CRM and integration partners (e.g., HubSpot, Gupshup) — only when you authorize the integration.
Hosting and security partners who help us operate the platform securely.

All partners are bound by confidentiality and data-processing agreements.
We never sell or rent your personal information.

5. Data Retention

We retain WhatsApp message metadata and related client records only for as long as necessary to deliver our services or comply with legal obligations.
Message content is not stored beyond operational use unless required by the business client’s settings.

6. Data Security

We apply technical and organizational safeguards to protect data, including:

Encrypted data transmission (HTTPS).
Access control and authentication for staff.
Secure server environments and monitoring.

7. Your Rights

You may request to:

Access your personal information.
Correct or update incorrect information.
Request deletion of your data (see our Data Deletion Policy).

Requests can be sent to consulting@westrivetoexcel.com and will be processed within 30 days.

8. International Data Transfers

Your data may be processed on servers outside your country (for example, Meta servers in the EU or US).
When this happens, we ensure appropriate safeguards are in place consistent with privacy laws such as POPIA and GDPR.

9. Updates to This Policy

We may update this policy periodically. Any updates will appear on this page with a revised “Last updated” date.
Continued use of our services after changes means you accept the updated policy.

Contact

We Strive to Excel – AAF Group (Pty) Ltd
Email: consulting@westrivetoexcel.com
Website: https://www.westrivetoexcel.com